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What is GOOGL's Selling & Marketing Expenses (S&M)?

  Alphabet Inc ( GOOGL ) |
2015 - 2021 (7 years)

Selling & Marketing Expenses (S&M) is 
$19.1B (1Y +3.36% )

GOOGL Stock Price & Selling & Marketing Expenses (S&M)

Selling & Marketing Expenses (S&M) for GOOGL competitors.
MSFT AKAM ADBE AAPL EBAY BIDU IAC YNDX FB BCOR
Note: Stonk = Stock. Both words are used interchangeably. 🙂

Historical (All-Time) Stats for Selling & Marketing Expenses (S&M)

chevron_right 2021 $5.3B -0.2x
( -2.6% / year avg)
chevron_left 2015 $6.4B
vertical_align_top Peak $18.4B +2.46x
vertical_align_bottom Bottom $5.3B
arrow_drop_up # Up Years 6 6 of 7
years up.
arrow_drop_down # Down Years 1
Up Years = Positive (0%+) YoY change
Down Years = Zero or Negative (0% or less) YoY change

Key Points (Stonk Price Comparison)

  • GOOGL's stock price has rallied +2,844% from $51.24 in 2015 , or -137.2x faster than it's selling & marketing expenses (s&m) over the same period.
  • If GOOGL shrinks it's stock at the same rate as it's selling & marketing expenses (s&m) (-2.6%/year) , it's stock price will shrink +76.8% and hit $1159.39 over the next 10 years.
  • GOOGL's stock price has gone up 5 of the 6 years (+83%) it's selling & marketing expenses (s&m) were also up.
  • GOOGL Historical Selling & Marketing Expenses (S&M) Table
    in $ million
    Year Selling & Marketing Expenses (S&M) YoY % Change Stock Price YoY % Change (Stock Price)
    4/1/2021 $5,314 -71.1% $1,508.83 0.0%
    4/1/2020 $18,370 3.1% $1,508.83 15.7%
    4/1/2019 $17,826 14.7% $1,304.09 17.5%
    4/1/2018 $15,543 32.8% $1,109.65 7.1%
    4/1/2017 $11,701 16.5% $1,036.17 33.5%
    4/1/2016 $10,046 57.8% $775.88 5.2%
    4/1/2015 $6,368 - $737.39 -

  • About
    Industry: Internet Content & Information
    Sector: Communication Services
    Country: US
    IPO Date: 8/19/2004
    Stonk Exchange: NASDAQ
    • Alphabet, Inc
    • is a holding company, which engages in the business of acquisition and operation of different companies.
    • The company is headquartered in Mountain View, California and currently employs 114,096 full-time employees.
    • The firm's businesses include Google Inc.
    • (Google) and its Internet products, such as Access, Calico, CapitalG, GV, Nest, Verily, Waymo and X.
    • The firm's segments include Google and Other Bets.
    • The Google segment includes its Internet products, such as Search, Ads, Commerce, Maps, YouTube, Google Cloud, Android, Chrome and Google Play, as well as its hardware initiatives.
    • The Google segment is engaged in advertising, sales of digital content, applications and cloud offerings, and sales of hardware products.
    • The Other Bets segment is engaged in the sales of Internet and television services through Google Fiber, sales of Nest products and services, and licensing and research and development (R&D) services through Verily.
    • The company offers Google Assistant, which allows users to type or talk with Google; Google Maps, which helps users navigate to a store, and Google Photos, which helps users store and organize all of their photos.

  • The aggregate total amount of expenses directly related to the marketing or selling of products or services.

    For more detailed definitions, please see Investopedia.